DIST™
PATENT-PENDING
ALCOHOL MARKETPLACE
Confidential. Only for Friends, Family & Strategic Angels/Investors
Broken Supply Chain = Massive Opportunity
~$2B in Licensee Sales
Private importers & local producers have a massive opportunity by exposing their products.
No Centralization
Licensees lack a discovery and ordering system.
Our Gateway
We connect importers & local producers with buyers.
Redefining How Private Alcohol Reaches Restaurants & Bars
Patent-Pending Marketplace
Connects private producers with licensees.
Raise → SAFE
Platform development, compliance, onboarding, marketing & hiring.
Expert Leadership
Mithu Kuna, CEO with proven track record along with Experienced Team.
Massive Market
$10B+
Ontario Market
Total alcohol sales in Ontario annually
$26B
Canadian Market
Total alcohol sales across Canada
$260B
U.S. Market
Massive expansion opportunity in the United States
~$2B
Target Segment
Licensee sales in Ontario
Suppliers & Buyers are Flying Blind
No Visibility
Traditional private supplier relationships. Unsold stock. Increased fees.
No Automation
Email, phone, manual processes.
No Compliance Tools
Complex regulatory requirements.
We're building a fully Compliant Marketplace
Live Inventory Browsing
Real-time (exclusive) visibility of all inventory in one place.
Streamlined Ordering
Purchasing for licensed venues and retail outlets. (Volume Sales)
Proprietary Importer Tools
CRM, analytics, and exposure tools increase sales velocity.
Built-in Compliance
LCBO/AGCO regulations integrated into the platform. Strong MOAT.
Simple. Elegant. Compliant.
Suppliers Onboard
Complete registration in minutes with guided compliance.
Licensees Browse
Filter by region, style, exclusivity, and availability.
Integrated Compliance & Ordering
Seamless purchasing, automated logistics & compliance.
Analytics, Perks & Growth
Track performance and optimize inventory. Loyalty Perks.
Trusted Suppliers (Signed LOI)
Trusted Suppliers (Signed LOI)
LAST STRAW
LAST STRAW
CRAFT 360
Trusted Establishments (Signed LOI)
Revenue from Day 1
Suppliers
- 15% platform fee per transaction
- Monthly fee for premium tier
- Analytics, CRM, enhanced visibility
Buyers
- Free to order
- Pro subscriptions coming
- Loyalty tools and programs
Recurring + transactional = scalable & sticky business model.
5-Year Financial & Growth Forecast
GMV Growth: Driven by onboarding of suppliers and establishments + cross-province expansion (Year 2–3) and U.S. entry (Year 4–5).
Network Effect: Growth accelerates after Year 2 as suppliers are drawn by the large demand pool (like Amazon's marketplace model).
Supplier Acquisition
Strong Pull Model
Importers and private alcohol suppliers are constantly looking for new sales channels and visibility.
Marketplace Gravity
Once we have a critical mass of licensed buyers, suppliers will be drawn to the platform to access this demand.
Licensee Acquisition
Financial Incentives
Attract venues with free onboarding, flexible payments & referral bonuses.
Exclusive Inventory
Access to rare products unavailable elsewhere.
Strategic Outreach
Leveraging AI-driven funnels, founder networks, and industry partnerships for high-visibility accounts.
Value Proposition: Compliant marketplace for exclusive alcohol with streamlined ordering & cash flow tools.
Key KPI: Onboard 500+ active establishments within 18 months, targeting high-volume venues first.
Scalability: Beyond Ontario
Our model is highly adaptable to other Canadian provinces and to the USA, especially those with similar regulated alcohol markets.
Most Similar Markets
Nova Scotia, New Brunswick, Newfoundland & Labrador, and Quebec (for spirits) share Ontario's centralized government control.
Moderately Similar
British Columbia, Manitoba, and Saskatchewan have mixed models with some private presence, offering a clear entry path.
Future Expansion
Less restrictive markets like Alberta and the Territories represent broader, long-term opportunities.
U.S. Market (General Overview)
Regulatory Model: Decentralized three-tier system (producer → distributor → retailer), with regulations set at the state level.
Key Points Compared to Ontario: Every state has its own alcohol laws, similar to Canadian provinces.
Competitive Landscape
Key Competitors
LCBO (Monopoly)
Strength: Massive control
Weakness: Limited variety, outdated tech
Private Importers
Strength: Unique products
Weakness: Fragmented, limited digital presence
Local Producers
Strength: Strong branding, loyal local base
Weakness: Own brands, not varied imports
Why We're Different
Unified Marketplace
Connects fragmented importers & producers on one platform.
Regulatory Advantage
LCBO cannot replicate due to constraints.
Demand-Driven Growth
Controls demand (bars, restaurants) forcing suppliers to join.
Amazon for Alcohol
A true marketplace, not just a producer or store.
Key Industry Risks
Regulatory Complexity
Highly fragmented, rapidly evolving regulations across provinces/states are a constant challenge.
Mitigation: Our built-in compliance engine and legal team ensure continuous adaptation.
Deregulation Threat
Potential privatization or policy shifts could disrupt current monopolies and pricing structures.
Mitigation: Our adaptable platform is built to thrive in diverse regulatory landscapes, including privatized markets.
Supply Chain Volatility
Import delays, tariffs, and unpredictable global logistics can impact product availability.
Mitigation: Our marketplace model increases visibility and diversifies supply, reducing reliance on single channels.
Competitive Pressure
Large incumbents and global players have significant scale advantages and market presence.
Mitigation: We focus on a niche (private players) and offer unique digital tools, creating a strong moat.
Technology & Compliance
Failure in age verification, cybersecurity, or data privacy could lead to severe penalties.
Mitigation: Robust security protocols and a dedicated compliance team ensure data integrity and legal adherence.
Consumer Trends
Shifts toward non-alcoholic alternatives or health-driven regulations could alter market demand.
Mitigation: Our flexible platform can adapt to evolving consumer preferences and new product categories.
We're Ready. Now We Scale.
Onboarding Pipeline Established
Suppliers and Licensees are signing LOIs
Launch MVP & Validate
Achieve $100K GMV. Scale to 50 importers and 200 licensees, reach $500K GMV.
Compliance Framework Validated
A robust legal framework has been established, ensuring our operations are fully compliant with industry regulations.
Strategic Team Growth
Key hires identified.
No One Has Tapped This Channel
DIST™ offers significant advantages over existing procurement options, addressing the unique challenges faced by Ontario restaurants:
We're not replacing LCBO. We're enabling private access to a hidden market.
Domain Experts with Execution Power
Mithu Kuna
CEO / CTO
Growth-driven serial entrepreneur with $100M+ in B2B and D2C ecommerce sales
Leads product vision, platform development, and go-to-market strategy
Tuji Sanusi
COO
Forward-Thinking Executor
Drives execution across operations, supply chain, and team building
Focused on scaling infrastructure, logistics, and people
Mario Do Couto
LCBO/AGCO Industry Expert & Former Consul
Diplomatic and industry leader with trade, regulatory, and importer expertise
Leads regulatory compliance and importer onboarding
Junior Sritharan
Strategic Advisor - Restaurants - AGCO Licensee
21+ years in hospitality
Operates Toronto’s dynamic & high-performing venues
Ontario spirit sales leader
Alcohol supplier relations
We're Raising $1M
Platform Development
Building a robust, scalable marketplace technology.
Onboarding
Bringing importers and licensees onto the platform.
Legal & Compliance
Ensuring all regulatory requirements are met.
Marketing & Hiring
Growing awareness and building our team.
Budget
The $1,000,000 investment builds a complete ecosystem. We're allocating capital strategically across technology, market adoption, compliance, and brand awareness.
Our focused spending plan ensures rapid market entry while maintaining regulatory compliance. Every dollar advances our vision of transforming alcohol distribution.
The Future of Alcohol is Curated, Digital, and Direct
National Expansion
Growing across Canada and into the U.S. market
Consumer-Facing
Limited release drops for eligible consumers
Data Licensing
Market intelligence for industry partners
Strategic Exit
Opportunities with LCBO or major industry players
Path to a Unicorn Exit
Accelerated Value Creation
We are positioning DIST™ to dominate the $260B+ U.S. market and expand far beyond Ontario, creating unprecedented value for early investors.
Our rapid growth strategy targets a 4-6 year timeline to exit.
Unicorn Acquisition Strategy
Our model is uniquely designed for acquisition by industry titans:
- Major distributors seeking transformation
- Provincial liquor boards expanding
- Tech giants entering regulated markets
Our compliance tech, network effects, and marketplace dynamics create a strong moat.
Key Milestones for $1B+ Valuation
Target metrics for a strong acquisition:
- $500M+ annual GMV
- 10,000+ active establishments
- 25%+ market share in key North American regions
- Demonstrated first-mover advantage in multi-state expansion
Strategic Acquisition Targets
Major players seeking digital transformation in the alcohol space
Comparable Exits
Alcohol tech acquisitions:
Drizly: $1.1B by Uber (2021)
Vivino: $155M Series D (2021) lead by Kinnevik
ReserveBar: Acquired by Southern Glazer's (2022)
SevenFifty: Acquired by RNDC (2021)
Let's Build It Together
This is a category-defining play. We're early. We're moving fast. And we're inviting people we trust to join first.
We’re raising $1M on a SAFE with preferential terms for early backers — get in before we launch the next big wave in private alcohol distribution.